Almond Breeze
Almond Breeze almond milk is a great tasty and healthy product.
Red Hammer launched the first major campaign for Almond Breeze based on extensive quantitative and qualitative research which told us that (amongst other things) everyone was chasing “healthy and tasty”. Nothing new there – but we also found that no one liked being preached to and there were very diverse reasons to purchase (cholesterol, calories, calcium, fats, sugar, plant based, vegetarian, vegan etc.).first
A difficult creative and media challenge
Working as a close-knit team, in conjunction with Pearman Media – we developed a light-hearted response introducing “Daisy and Bess” – two nervous and slightly paranoid cows very concerned about the significance of an exciting, healthy alternative to their milk. As a result, they pose the question: ‘Is it better than milk?’ using an engaging style of virtual real animation which is supported by simple brand messaging.
The campaign was translated into TV, Online, Social, Digital, and Outdoor (predominantly bus sides). It’s been a massive success so far as we overtake our nearest rival in terms of household penetration!
